The font will used in all Arabic publications, ads and packaging for the company.TYPE DESIGN INFORMATION PAGE last updated on I was the Arabic type consultantspecialist and associate type designer alongside Leah Hoffmitz. Unfortunately, I cant mention the name of the company nor the design firm I did this Arabic type work for. Zoghbi: An Arabic corporate typeface for a global shipping and transport company. In 2009, Sada was renamed FF Seria and published by FontFont.Īnother project of Zoghbi involves a type family being developed for newspaper headlines.Īl Rouiya Arabic Type for the Al Rouiah Newspaper in Kuwait, 2008.Ī corporate font under the heading, Arabic for Univers (2008). So Sada has the same feel as the Roman but is inspired from the Italic.

It had to have the same point size, line space, color, contrast and feel as FFSeria.Ĭoncerning the details of Sada and the inclined angle of the vertical strokes, it was derived from the FFSeria Italic. The modifications on Massira consisted of making Sada perform like FFSeria. In both fonts the use of sharp broken curves and crispy feel is present.Ĭonsequently, I grew confident in project and decided to use Massira as a starting point for the new Arabic companion of FFSeria.Įcho, which is Sada in Arabic, is the repetition of a sound caused by the reflection of sound waves from a surface. However, after taking a closer look at Martins type FFSeria and analyzing its characteristics, I noticed that the treatment of the stroke and the structure of the letters shared similarities with Massira. Telcel Sans Font Professional Type DesignĪt first I was a bit worried due to the fact that it would be my first professional type design work and that the due date was too close.

Huda AbiFares contacted me while I was finalizing Massira and presented the opportunity to collaborate with the Dutch type designer Martin Majoor to design an Arabic typeface, which is part of the Typographic Matchmaking 01 project organized by Khatt Foundation.

He has embarked on a project with Martin Majoor to design some Arabic fonts that fit Majoors designs. Speaker at ATypI 2010 in Dublin on the topic of political resistance and expression through graffiti in Lebanon and Palestine. An ex-student of the KABK in 2006, he currently is a part time instructor of design and typography at Notre Dame University, Louaize, Lebanon, as well as a part time instructor of typography at the American University of Beirut (AUB), both since 2007. Madrid (and before that, Lebanon)-based Arabic type designer who runs the Arab type news and blog site called Arabic Typography.

Telcel Sans Font Professional Type Design.

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